Bud Light Sales Take a Nose Dive Amid Dylan Mulvaney Controversy

Bud Light sales have taken a nose dive as sales reps and bars are struggling to move the beer after the brand announced a partnership with transgender influencer Dylan Mulvaney.

“This boycott seems to have more legs than most,” Justin Kendall, editor of beer industry trade publication Brewbound, told the New York Post.


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The Washington Times reports:

A report from the trade publication Beer Business Daily said that distributors of Anheuser-Busch, Bud Light’s parent company, were witnessing a lag in sales in some key markets.

“By Thursday afternoon, we had reached out to a handful of [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,” read the report published Monday.

Fox News:

“Beer juggernaut Anheuser-Busch has seen its value nosedive roughly $5 billion since Bud Light’s polarizing partnership with transgender activist Dylan Mulvaney.

As of Wednesday’s close, Anheuser-Busch has fallen 5.02% and lost $4.562 billion in market cap, according to Dow Jones Market Data Group.

The stock was $66.73 per share on March 31 and closed at $63.38 on Wednesday.”

Music stars including Kid Rock and Travis Tritt are eliminating Anheuser-Busch products from their tours and venues after the company revealed a partnership with popular transgender influencer Dylan Mulvaney.

Kid Rock responded on Twitter to Bud Light’s partnership with Mulvaney, posting a video of him shooting cases of Bud Light.

John Rich announced that his bar in Nashville, Redneck Riviera, will replace Bud Light and asked his fans on Twitter what beer he should replace it with.

Dylan Mulvaney responded to rising criticism over brand partnerships with Bud Light and Nike.

“The reason I think I’m an easy target is because I’m still new to this,” Mulvaney said. “I think going after a trans woman who has been doing this for 20 years is a lot more difficult. Maybe they think there’s some sort of chance with me that they can — but I mean, what is their goal?”



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