(US WEEKLY MAGAZINE) No filter needed! Kourtney Kardashian generated a wave of praise for going au naturel in a new photo, where she opted to not edit out her stretch marks.

Poosh away your pooch with these 5 simple moves. Link in bio for @amandaeliselee’s step-by-step instructions for each,” the 40-year-old captioned an Instagram post for her lifestyle brand, Poosh.

She’s a total bad ass…

Since sharing the un-retouched shot fans of the mum-of-three were quick to thank the ‘Keeping Up With The Kardashians’ star for keeping it real by refusing to give into the airbrush.

“Thank you so much for not editing out your stretch marks!!” one fan wrote in response to the image.

To which Kourtney responded: “I love my little stripes.”

“Seriously such a beautiful move. Shows that we are all just human, nobody is perfect. thank you,” another fan agreed.

Another Instagram user described the star as a “true inspiration.”

Kourtney Kardashian Shares Photo In Swimsuit Without Editing Out Stretch Marks 1

“I think there should be a show your stretch marks day where people can post their stretch marks picture,” she added.

Other fans described how seeing the celebrity showing off her own body ‘flaws’ had urged them to embrace their own hangups.

“Those stretch marks are giving me life & helping me embrace mine. So gorg,” one woman shared.

“It’s amazing by simply posting a ‘real’ photo, so many women’s self esteem has been raised,” another agreed.

Kardashian has shared several smokin’ pictures from her vacation over the past couple of weeks, including one of herself in a floral print two-piece that shows off her rock-hard abs.

As her trip wound down, the Poosh owner reflected on her good fortune and journey with her three children – Mason, 9, Penelope, 7 and Reign, 4 – with ex Scott Disick.

“Wow, I just had the most beautiful night with my kids watching the sunset, feeling overwhelmingly grateful for this past few weeks spent together in Italy and so in awe of God’s creation there was nothing for me to do but cry (happy tears),” she wrote. —USA

We say she’s a total bad ass … Or is she a marketing guru?