Always is officially removing the Venus female symbol from the packing of its menstruation products. The announcement follows pleas from LGBTQ activists to make the labeling more inclusive of transgender and non-binary customers.
The company @Always is removing the symbol for female from packaging for their sanitary pads. They’re doing this because trans men were complaining about not including them. Absolutely stupid. Never give in to this delusional insanity. https://t.co/1G0JqkI4Xy
— Robby Starbuck (@robbystarbuck) October 20, 2019
— RT (@RT_com) October 20, 2019
“For over 35 years Always has championed girls and women, and we will continue to do so,” the brand’s parent company Procter & Gamble said in a statement.
“We’re also committed to diversity & inclusion and are on a continual journey to understand the needs of all of our consumers.”
The decision comes after Always received several complaints over the Summer (and since) about the unnecessary use of the symbol. One person urged the brand: “Think about your non-binary and trans customers who have a hard enough time mentally dealing with periods as it is.”
Always planning to remove the female symbol from sanitary pads because it’s too gender specific? is that a joke?! only females experience periods so too right it’s gonna be specific to a gender, people are ridiculous!!! no ovaries, no opinion
— Ellé (@elle_norrie) October 22, 2019
why did always remove the female logo on pads as if trans women buy their products ? they don’t bleed 🥴 this shit is getting out of hand. we can’t have NOTHING🤦🏾♀️
— juicethestallion🏁 (@ThatsJuiceJ) October 23, 2019
Original story appeared on CBS News.